In this recent article, Forbes is talking to marketing teams about Big Data, specifically, implementing a Big Data solution to improve your marketing effectiveness. Marketing teams are the most impacted today by all the good big data can do, and if they are to be successful, they have to buy into a big data solution. Most executives know deep down that they have to, but convincing teams to actually make a decision on implementing a platform – and implementing it quickly – is the challenge. The problem also lies in understanding how they will actually use the data.
How can you convince your team that the time is now?
Forbes has some good ideas, check it out.
Big data will be arriving at VistaVu in the first quarter of 2015. If you are an Energy Services company, listen to Forbes – the time is now to reach out to us about our big data solution.
Listen to Forbes!
Check out our ROI Calculator to get a handle on your own big data.
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December 5, 2014
